What is working one day might yield super low results the very next day. Our conversions were climbing up progressively since we were putting in daily efforts to optimize both the ads and the purchase process for the tickets on the client’s website.įacebook algorithm is very sensitive and much more complicated than other platforms such as Google Adwords. They will simply drop out or delay the decision.Īfter a week of testing, 2 of the landing pages were performing much better than the others. We also worked closely with our client to make sure they website is highly optimized to convert visitors to buyers.īecause it doesn’t really matter how great your landing pages look, if the check out process is not user friendly and doesn’t instill trust in the customer. We have built 6 very high quality landing pages and drove massive traffic to them to see which one/ones will perform better among all. We had a promise from our client that we would be in total control of the sales process. When we took on the project, we were 45 days away from the first show which would be in NYC. They knew exactly who their ideal clients were but they were not really sure if their clients would respond to online marketing. They signed a big contract with an international comedian to do 5 consecutive shows in the United States. This time around, they wanted to trust a professional marketing company that can get results. View the original article on our blog at And worst of all, they failed to fill the rooms since most of their audience where not even aware of the concert. They sold approximately $50,000 worth of tickets, but the cost of this organization and marketing was well north of $125,000. They tried to use online marketing to sell tickets to their ideal customers, but failed at a massive scale. This international event company lost their shirt on a concert they organized a couple of years prior to meeting us. If you tried Facebook Advertising for your business before and you think it’s only good for getting likes and comments for your TBT pictures, think again.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |